Nokea
In a lesson on mass media, a teacher is showing commercials and analyzing their hidden messages. Which of the following is an example of a commercial that claims professional authority not supported by evidence?
Correct Answer: B
Rationale: The commercial for cold medicine narrated by a man in a doctor's coat is the correct answer. This commercial claims professional authority without providing any evidence of the narrator's credentials. While the man may appear to be a doctor with his coat, there is no proof that he is actually a medical professional or that the product is recommended by experts. This lack of evidence can mislead consumers by giving the product an air of legitimacy and credibility without factual support. Choices A, C, and D do not fit the criteria as they involve a professional athlete endorsing a product, children enjoying a toy, and real consumers providing testimonials respectively.